Over more than a decade in the creative industries, James has worked across the full spectrum of visual production — from concept development and directing to highly technical operator roles. His career spans independent short films, brand campaigns, and leading high‑profile projects for global names, including over 12 years at Jaguar Land Rover as Filming & Photography Manager and Senior Video Production Lead.

That experience honed his ability to deliver end‑to‑end campaigns — balancing creative ambition with technical precision, and guiding projects from the first spark of an idea through to final delivery. Whether shaping a brand’s visual identity, capturing the energy of a live event, or crafting a cinematic narrative, his focus is always on creating work that connects with its audience and stands up to repeat viewing.

Alongside commercial and editorial commissions, James continues to develop personal projects — from short films to experimental visuals — that push his craft in new directions. This mix of client‑driven and self‑initiated work keeps his approach fresh, adaptable, and rooted in both artistry and strategy.

At the heart of his work is a belief that every frame should carry intent — whether it’s a single still, a thirty‑second spot, or a feature‑length narrative. Drawn to stories that balance authenticity with impact, James approaches each project with curiosity, precision, and respect for the craft. Collaboration is central to his process, but so is taking ownership — ensuring that from concept to delivery, the work not only meets the brief but resonates beyond it. For him, filmmaking and visual storytelling aren’t just about what you see on screen, but about the connection it creates long after the credits roll.