Range Rover SV Bespoke Sadaf Edition Launch
For the ultra‑limited Range Rover SV Bespoke Sadaf Edition launch — just 20 vehicles worldwide — I led the creative direction and oversaw every stage of production on location in Dubai. Working closely with my team, I captured all video content, bringing a cinematic eye to the vehicle’s distinctive “glass pearl flake” exterior, inspired by the Gulf’s pearl‑diving heritage. I also handled the complete post‑production process, from advanced moving‑image retouching to precise colour grading, ensuring every frame reflected the brand’s blend of Middle Eastern heritage and modern luxury. The result was a suite of high‑impact social media, PR, and digital‑experience assets that immersed audiences in the bespoke craftsmanship and exclusive retreats at Range Rover House.
Project Overview — Range Rover SV Bespoke Sadaf Edition Launch
Commissioned by Land Rover MENA, this high‑impact campaign showcased the craftsmanship, cultural heritage, and modern luxury of the ultra‑limited Range Rover SV Bespoke Sadaf Edition. Over an intense two‑week timeline from concept to final delivery, I led the creative direction and captured all video content on location, bringing to life both the vehicle’s exquisite design and the curated luxury retreat experience at Range Rover House Abu Dhabi. From cinematic social media films to PR features and immersive digital‑experience (DX) assets, every element was crafted to engage and inspire high‑net‑worth audiences across the Middle East.
Credits — Range Rover SV Bespoke Sadaf Edition Launch
Creative Director & Video Post‑Production Lead James Millar — Led the creative vision from concept to delivery, overseeing all visual storytelling, post‑production, and final colour grading.
Executive Producer Kirsty Dobbs — Managed production logistics and client liaison for Land Rover MENA.
Videography James Millar — Captured all primary video content on location, ensuring cinematic quality and brand alignment.
Video Assist & Editing Chris Datson — Supported on‑set video operations and contributed to the edit.
Photography & Stills Post‑Production Lead Ryan Maybury — Directed stills photography and handled all image retouching.