When Tailoring Meets Motorsports

This exclusive collaboration between Jaguar TCS Racing and Savile Row’s legendary Henry Poole & Co brings together two worlds defined by precision, performance, and heritage. Directed, shot, and edited by James Millar, the film and gallery capture the artistry of bespoke tailoring alongside the cutting‑edge innovation of electric motorsport. From the workshop’s meticulous hand‑stitching to the racetrack’s high‑velocity drama, every frame tells a story of craftsmanship, innovation, and the pursuit of excellence.

Director’s Statement

This project began as a spark — the idea that the precision, discipline, and elegance of motorsport could be mirrored in the artistry of bespoke tailoring. I wanted to create more than a brand collaboration; I wanted to tell a story where heritage craftsmanship and high‑performance engineering shared the same frame.

From concept to final delivery, I was immersed in every stage of the process. I developed the creative direction, shaped the narrative, and personally directed the shoot. I lit the scenes, operated the camera for the majority of the production, and carried the project through the edit and grade. Every choice — from the angle of a spotlight to the pacing of a cut — was made to honour both the meticulous work of Henry Poole & Co. and the relentless drive of Jaguar TCS.

The result is a film that doesn’t just showcase a suit; it captures the shared DNA of two worlds obsessed with detail, performance, and legacy. It’s a piece I’m proud of not only for its visual polish, but for the way it embodies the craft, care, and creative intent that went into every frame.

Brand Collaboration Highlight - James Barclay representing Jaguar TCS Racing in a Henry Poole & Co bespoke suit — a collaboration uniting heritage tailoring with cutting‑edge electric motorsport.
Henry Poole tailor at work - Savile Row tailor hand‑stitching bespoke suit for Jaguar TCS Racing collaboration
Kimberley Panton hand‑sketching - Lead designer Kimberley Panton creating bespoke suit designs for Jaguar TCS Racing × Henry Poole & Co collaboration
James Barclay, Team Principal of Jaguar TCS Racing, seated inside the historic Henry Poole & Co store on Savile Row, London, reviewing luxury fabric swatches for his bespoke suit — blending heritage tailoring with modern motorsport style.
Kimberley Panton sorting fabric samples - Kimberley Panton reviewing and selecting luxury fabric swatches for bespoke tailoring in Jaguar TCS Racing × Henry Poole & Co project.
Heavily tattooed tailor at Henry Poole & Co, Savile Row, London, carefully arranging pre‑cut bespoke suit fabric patterns on a wooden workbench — showcasing the precision, heritage, and individuality of British tailoring craftsmanship.
Behind‑the‑scenes of Kimberley Panton directing the creative process — captured mid‑sketch while a professional video camera records the bespoke tailoring design session for the Jaguar TCS Racing × Henry Poole & Co collaboration.
James Barclay, Team Principal of Jaguar TCS Racing, being measured by a master tailor inside the historic Henry Poole & Co store on Savile Row, London — capturing the precision and heritage of bespoke British suit‑making.
James Barclay, Team Principal of Jaguar TCS Racing, seated inside the historic Henry Poole & Co store on Savile Row, London, reviewing luxury fabric swatches for his bespoke suit — blending heritage tailoring with modern motorsport style.
Behind‑the‑scenes filming - Director James Millar on set filming Jaguar TCS Racing × Henry Poole & Co project
Behind‑the‑scenes filming - Director James Millar on set filming Jaguar TCS Racing × Henry Poole & Co project
Behind‑the‑scenes filming - Director James Millar on set filming Jaguar TCS Racing × Henry Poole & Co project

Credits

Directed, Shot & Edited by James Millar

Camera Operator & Editor Phil Chapman

Music, Sound Design & Editor Chris Datson

Lead Designer Kimberley Panton

Managing Director, Henry Poole & Co Simon Cundey

Jaguar TCS Racing – Team Principal James Barclay

A heartfelt thank you to everyone who appeared in the film or supported the project in any way.

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