Jaguar × Baracuta – The Next Classic Guide

In a celebration of British design and cultural heritage, Jaguar and Baracuta joined forces to create two bespoke icons — a one‑off Jaguar E‑PACE and a limited‑edition Baracuta G9 Harrington jacket. Both pieces fuse timeless craftsmanship with contemporary style, inspired by the brands’ shared legacy and the iconic image of Steve McQueen in a Jaguar XKSS wearing a G9.

I directed, edited, colour‑graded, and captured the launch film in‑house at Jaguar Land Rover, capturing the story behind the collaboration. The film offers an intimate, behind‑the‑scenes look at the design process, featuring influencer Samutaro and Jaguar designer Anna Abel at the Product Development Centre in Gaydon, Warwickshire.

The campaign formed part of The Next Classic Guide — a cross‑Europe creative journey exploring the people, places, and trends shaping the classics of tomorrow. Through cinematic visuals and authentic storytelling, the project highlights the passion, innovation, and artistry at the heart of both brands.

Bespoke British style meets cinematic storytelling.

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This collaboration was more than a product launch — it was a meeting of two British icons, united by a shared commitment to craft, heritage, and innovation. Through a cinematic lens, we captured not just the details of the bespoke Jaguar E‑PACE and Baracuta G9 jacket, but the passion of the people who brought them to life. The result is a celebration of timeless design, told through storytelling that’s as refined and distinctive as the creations themselves.

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