Craft Meets Performance — Jaguar TCS Racing × Private White V.C.
Craft Meets Performance: A Dual-City Content Campaign
When Jaguar TCS Racing teamed up with heritage British brand Private White V.C. to design their official Formula E team kit, I set out to capture the full story — from the precision of the tailoring rooms in Manchester to the adrenaline of the racetrack in Valencia. Working with my team, we produced a suite of stills and a hero film that brought the garments to life in action, blending craftsmanship, sustainability, and high‑performance energy across two iconic locations.
The Story in Still Frames
The stills build on the film’s narrative, offering a closer look at the textures, details, and moments that define the collaboration. From the precision of hand‑stitched seams in Private White V.C.’s Manchester workshop to the dynamic lines of the Jaguar TCS Formula E car on track in Valencia, each frame captures the intersection of heritage craftsmanship and cutting‑edge performance. Together, they form a visual story that celebrates both the artistry of the garment and the adrenaline of the race.
